MIETTE L. JOHNSON
CREATIVE DIRECTOR
AMSTERDAM — London
Creative Director & Brand Storyteller
I am a Creative Director with 18+ years experience working with premium and luxury brands. I design, develop and deliver compelling storytelling with strong brand and campaign throughlines spanning print, physical and digital environments.
About
A skilled interdisciplinary Heavyweight, my portfolio showcases solid creative intent from ideation to execution. As a logical thinker with strong creative instincts and an intuitive feel for design, I work effectively to make strategic decisions, bringing agility and innovation to challenging briefs. I am naturally questioning and curious, a confident and authentic communicator, highly organized and pragmatic. I have marked experience in leading and inspiring cross-functional teams of international creatives and collaborators.
Creative Direction
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Brand Design
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Art Direction
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Ideation
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Visual Storytelling
Design Systems
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Graphic Design & Typography
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Photography
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Special Projects
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Freelance
Selected Clients & Projects
vitÆ
Senior Art Director (ACD)
Tommy Hilfiger
2016-2021
Strategically-led creative origination, oversight, execution and activation of editorial content, brand experiences and digital innovation for one of the world’s leading global lifestyle brands.
Senior Art Director
ELLE UK
2012-2016
Developing creative, cool, and spirited content across all print, digital and social media platforms, contributing to the expansion of the UK edition of the biggest selling fashion magazine brand in the world.
Art Director
Harper’s Bazaar UK
2008-2012
Driving world-class design for front-of-book, beauty, supplements and runway reports at one of the UK’s leading luxury fashion magazines.
Art Director
Chocolat
2005-2006
Founding Art Director of Canada’s premier Home & Lifestyle magazine.
Art Director
Rage
2005-2008
Founding Art Director of Montréal’s alternative street-culture magazine, with distribution in Toronto and New York.
Deputy Art Director
enRoute
2004-2005
Award-winning Deputy Art Director for Canada’s largest luxury travel and lifestyle publication.
