AMSTERDAM — London

Creative Director & Brand Storyteller

I am a Creative Director with 18+ years experience working with premium and luxury brands. I design, develop and deliver compelling storytelling with strong brand and campaign throughlines spanning print, physical and digital environments.

About

A skilled Heavyweight generalist, my portfolio showcases solid creative intent from ideation to execution. As a logical thinker with strong creative instincts and an intuitive feel for design, I work effectively to make strategic decisions, bringing agility and innovation to challenging briefs. I am naturally questioning and curious, a confident and authentic communicator, highly organized and pragmatic. I have marked experience in leading and inspiring cross-functional teams of international creatives and collaborators.

Creative Direction
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Brand Design
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Art Direction
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Ideation
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Visual Storytelling

Design Systems
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Graphic Design & Typography
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Photography
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Special Projects
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Freelance

vitÆ

Senior Art Director (ACD)

Tommy Hilfiger

2016-2021

Strategically-led creative origination, oversight, execution and activation of editorial content, brand experiences and digital innovation for one of the world’s leading global lifestyle brands.

Senior Art Director

ELLE UK

2012-2016

Developing creative, cool, and spirited content across all print, digital and social media platforms, contributing to the expansion of the UK edition of the biggest selling fashion magazine brand in the world.

Art Director

Harper’s Bazaar UK

2008-2012

Driving world-class design for front-of-book, beauty, supplements and runway reports at one of the UK’s leading luxury fashion magazines.

Art Director

Chocolat

2005-2006

Founding Art Director of Canada’s premier Home & Lifestyle magazine.

Art Director

Rage

2005-2008

Founding Art Director of Montréal’s alternative street-culture magazine, with distribution in Toronto and New York.