MIETTE L. JOHNSON
CREATIVE DIRECTOR
AMSTERDAM — London
Creative Director & Brand Storyteller
I’m a multidisciplinary Creative Director with 18+ years of experience shaping the visual and strategic direction of premium and luxury brands. With a background in graphic design, editorial, and direction for photography and film, I bring a refined, narrative-led approach to large-scale creative projects— from branding and campaigns to experiences and beyond.
About
My work sits at the intersection of creativity and strategy, often guiding brands through moments of transformation or reinvention. Through concept and craft, I build compelling storytelling and cohesive brand throughlines, helping clients create work that feels purposeful and owned.
I’m always looking to work with forward-thinking brands and agencies that value creative exploration, new perspectives and smart work → Get in touch
Creative Direction
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Brand Design
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Art Direction
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Ideation
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Visual Storytelling
Design Systems
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Graphic Design & Typography
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Photography
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Special Projects
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Freelance
Selected Clients & Projects
vitÆ
Senior Art Director (ACD)
Tommy Hilfiger
2016-2021
Strategically-led creative origination, oversight, execution and activation of editorial content, brand experiences and digital innovation for one of the world’s leading global lifestyle brands.
Senior Art Director
ELLE UK
2012-2016
Developing creative, cool, and spirited content across all print, digital and social media platforms, contributing to the expansion of the UK edition of the biggest selling fashion magazine brand in the world.
Art Director
Harper’s Bazaar UK
2008-2012
Driving world-class design for front-of-book, beauty, supplements and runway reports at one of the UK’s leading luxury fashion magazines.
Art Director
Chocolat
2005-2006
Founding Art Director of Canada’s premier Home & Lifestyle magazine.
Art Director
Rage
2005-2008
Founding Art Director of Montréal’s alternative street-culture magazine, with distribution in Toronto and New York.
Deputy Art Director
enRoute
2004-2005
Award-winning Deputy Art Director for Canada’s largest luxury travel and lifestyle publication.
