Art Director
ELLE
ELLE is the biggest selling fashion magazine brand in the world. Launched in 1985, the British edition has transformed from traditional monthly print publication to ‘a 24-hour fashion media brand producing creative, cool, innovative and spirited content.’ It is the international authority on style, offering its readership unparalleled access to the world’s greatest creative talent in fashion, culture and beyond.
print family
Launched in 1985, ELLE UK's print publication has unparalleled access to world-renowned designers, celebrities, models, photographers, writers, columnists and stylists. Issued monthly, long and short-form content coupled with compelling visual storytelling engages a youthful, intelligent audience.
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ELLE
Issued monthly, the flagship magazine sits at the heart of the brand and the home for long-form and seasonal campaign content.
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ELLE WEDDING
We launched the bi-annual special interest title as an alternative to the traditional doorstop bridal magazines, with a modern point-of-view and romantic aesthetic.
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Hors-Series
Several times a year, we’d bundle specialty supplements to with the main issue. Topics included workwear, accessories, fitness and travel.
“ELLE resembles a tech start-up more than a traditional fashion magazine.”
— Business of Fashion
digital landscape
ELLE UK was the first major print publication to deliver multi-channel content experiences, affirming its position as ‘the most digitally innovative luxury fashion magazine in the marketplace’. From the desktop and mobile site, through interactive digital editions and apps, across social platforms and newsletters, our content was created and optimized for each touchpoint, allowing us to engage with our readers in an organic, meaningful way.
Online
Social Channels
Interactive & Digital Editions
CRM
Digital Content
programs
In addition to creating short and long-lead content across platforms, we ran internal and external programs to support brand development and expression. Notably, ELLE 360 re-imagined print culture for the digital age, while the launch of #ELLEfeminism sparked spirited debate amongst readers, the Press— and in the House of Commons.
ELLE 360°
A complete re-imagining of print culture for the digital age, ELLE 360 was launched by Editor-in-Chief Lorraine Candy in 2012. The expansion of the magazine across both traditional and digital channels drove consumer engagement and commercial opportunities, paving the way for a brand re-positioning. Formerly a stand-alone print publication, ELLE UK became the primary supplier of network syndication content, key player in brand partnerships, and the leading editorial voice in a new digital playground.
ELLE Feminism
ELLE 360 created a new space in which to develop multi-seasonal campaigns and initiatives. One of the most effective and far-reaching is #ELLEfeminism, still active today. At its advent, we invited three feminist groups to work with award-winning advertising agencies Mother, Wieden+Kennedy and Brave to re-brand a term that many felt had become burdened. The impact was huge; debate sprung up on social media, major papers printed op-ed pieces, and the topic was debated in parliament. From there, we continued to expand and share our platform, driving social change and reaffirming our credibility as an intelligent editorial leader.
commercial
The commercial branch of ELLE UK was closely tied to our editorial division, the same core team creating content in partnership with advertisers and brands looking for amplification. Outside traditional paid-for advertising models, we developed instore and online retail partnerships, launched products and exclusives, hosted events and encouraged ecommerce sellout through our owned shopping channels. The power of our brand and quality of our content made us a natural leader in global syndication.
Syndication
As a leader in luxury editorial, with access to formidable talent internally and externally, we became the #1 supplier of content to our global network. The syndication of ELLE UK’s premium editorial offerings across 44 international titles, in 88 countries outperformed both France and America and further amplified our reach.
Brand Partnerships
Our fashion credibility made us a natural fit for major commercial brands including Nike, H&M, and Topshop, as well as top luxury designers Louis Vuitton, Chanel and Erdem. Notably, we worked with Nike as key partners to amplify their women’s running category, with the launch of We Own the Night, a 10K race event and fitness festival.
Exhibitions & Events
In addition to the annual ELLE Style Awards, our flagship event celebrating top artists in fashion and culture, we partnered with and participated in major cultural happenings including London Fashion Week, and various music festivals. We created in-person experiences, such as ELLE Sessions, a live music revue supporting young talent, as well as This is London, a documentary exhibition of our exclusive backstage photography at LFW, held at Somerset House.
