Cathay Pacific Editorial Suite
Spafax/Cathay Pacific, 2015
Cathay Pacific Editorial Suite
Editorial Redesign
Art Director, Miette L. Johnson. Layouts contain swipe.
Chi
Chi offers an insightful, intelligent and relevant reading experience for Cathay Pacific’s elite clients, with the aim to reward and sustain long-term relationships.
Silkroad
Silkroad is the authoritative guide to mainland China and Chinese matters, offering useful information that inspires future interaction with the young, modern, active and affluent.
Discovery
Broad in reach, Discovery represents the best of travel, culture and luxury lifestyle content from around the globe, with information international readers can act on.
Cargo
Cargo covers industry news, developments, and trends. It’s the core communication channel between cargo members, agents and shippers, with a unique identity and focus.
CHI
CHI creates a luxurious space for readers to spend a contemplative moment in a busy world. It’s design is intelligent in its simplicity. Swathes of white space, elegant typesetting, sensual and worldly photography, wide columnar grid and easy navigation delivers a moment of calm, a heartfelt sense of well-being.
Discovery
The heart of the Cathay media offering, Discovery is designed to delight audiences from around the world. Uncomplicated typography and bright photography, with graphic devices effortlessly leading to enriched digital offerings and an strong underlying grid, Discovery takes the reader on a joyful, inspiring journey.
Silkroad
Silkroad is a visual feast; elegant, graceful, refined and confident— just like it’s readers. Beautiful typography, romantic imagery, and purposeful use of white space providing pockets of rest plays on the theme of time as the ultimate luxury. Though bilingual, the design leads in Chinese, in celebration of its unique readership.
Cargo Clan
Cargo Clan’s design ethos is direct and to the point. It is sensible, organized, clear and efficient. Characterized by straight lines, bold type, and structured photography, it is authoritative and purposeful, above all useful.