TED X Tommy

Tommy Hilfiger, 2017

TEDXTOMMY

Integrated Program

Senior Art Director, Miette L. Johnson. Art Director, Claudia Dader. Designer, Dasha Martynova. Creative Producer, Clair Rivera. Creative Partner, Sockeye.

With a shared belief in the power of ideas, Tommy Hilfiger and the TED Institute partnered to unearth and give a platform to the best ideas coming out of the Tommy Hilfiger ecosystem. Through this partnership, we were able to explore and celebrate talks from Tommy associates around the globe, generating valuable discussions to spur innovation. More than 300 associates globally submitted their ideas, with more than 20 internal events taking place at local and regional levels. The top 15 ideas were selected for the TED@Tommy stage, where creators, leaders and innovators invited us to dream, to dare and to do.

Based around the theme of Courage— courage to face fear, to dream, innovate, create and transform— we blended the colour codes of TED and Tommy to create a bold, graphic language, reducing shapes to their most simple forms. In this simplicity, we express complex ideas through animation, spatial and graphic design.

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