Tommynow Paris
Tommy Hilfiger, 2019
Tommynow Paris
Spring 2019 Runway Show
Senior Art Director, Miette L. Johnson. Art Director, Sarah Coburn. Production Designers, Karolina Sajetaite, Ashley Olsson. Creative Producers, Mirja Koch, Oliver Morgan. Animation, Jeff Beukema. Event Creative, Bureau Betak. Creative Partner, Starr Media.
Descending upon the City of Light to debut the first collaborative collection between Tommy Hilfiger and Zendaya, we were inspired by the historic 1973 Battle of Versailles, where a new generation of supermodels brought American sportswear to the European runway with unprecedented charm and charisma. An emblematic cast brought together iconic supermodels who have revolutionized the fashion world across more than four decades. As 1350+ guests entered the Théâtre des Champs-Élysées they stepped back in time to a ‘70s disco, with retro arcade games and club music. In the main hall, 70 roller skaters filled the illuminated dancefloor-inspired runway for an energetic performance that brought the show into full swing. Fashion muse, ‘70s disco queen, Parisian nightlife icon, and ‘80s pop star Grace Jones closed the show.
“More than a celebration of blackness, Zendaya’s collaboration was a reminder that inclusivity isn’t just about who gets to walk the runway, it’s about who gets to sit at the table.”
— Vogue
Antonia, Milan
Located in heart of the Brera district, inside the 19th century Palazzo Cagnola, Antonia offers an immersive, customized and sharply-edited luxury shopping experience. Here, we deconstructed the runway elements to reimagine the space in a conceptual way.
De Bijenkorf, Amsterdam
De Bijenkorf is Amsterdam’s ‘most inspiring, surprising and creative department store’. It’s an iconic landmark and through 150 years of history, has been a source of inspiration for generations. Our prime position in the corner window allowed for visibility across the marquee moment.
Galeries Lafayette, Paris
Galeries Lafayette is ‘one of the most popular, chic and distinguished shopping centers in Paris’, its famous glass cupola visible across the city. It’s under this Art Nouveau icon where we created our roller rink installation, in the heart of the store. Elsewhere, we brought the runway to life through dynamic window takeovers.
