Inspiring Women
ELLE UK, 2014
Inspiring Women
Print & Social Campaign
Creative Director, Suzanne Sykes. Editor-in-Chief, Lorraine Candy. Art Director, Miette L. Johnson. Miette L. Johnson. Photo Editor, Lara Ferros. Creative Partner, Fawcett Society.
Following on from a the launch of #ELLEfeminism a year prior, the second iteration of our annual campaign sparked a national conversation, with equal parts support and ire. Looking toward a new, more inclusive brand of feminism, our list of inspiring women celebrates leaders in all industries and communities who are making space for women and helping others thrive, through inspiration, determination, and representation. Our partnerships with the Fawcett Society and the UN’s HeForShe made global headlines— and the parliamentary agenda, with Labour MP Harriet Harman breaking House of Commons dress code to bring national attention to the cause.
The List
Produced by an all-female editorial team, this inspiring portfolio showcases women from a variety of industries, who are changing the world we live in. Not a power list, rather a compilation of voices, who beg the question ‘Is equality too much to ask for?’. These are the women who we believe are making noise, demanding progress, centered on the belief no gesture is too small to be relevant. The portfolio ran in print and online, furthering our reach across a network of incredible changemakers.
Partnership with the Fawcett Society
Founded in 1866 by suffragist Millicent Fawcett in pursuit of the right to vote, the Fawcett Society is the UK’s longest-serving feminist group. The 150-year campaign for gender equality continued in our partnership, together with fashion brand Whistles, designing a re-edition of the signature ‘This is What a Feminist Looks Like’ tee, with 100% of profits donated to the group. Despite attempts to discredit our efforts through accusations of sweatshop labour, independently verified as untrue, the campaign was a resounding success, with MP Harriet Harman raising national awareness by bringing the conversation to the House of Commons.
He for She
Launching the UN’s global HeForShe gender equality initiative, ambassador Emma Watson outlined a vision for an inclusive feminism that demanded the participation of men. In solidarity with this important program, we called upon some of the most influential men we know to use their platforms and amplify the message. Artists, actors, musicians and designers rallied in support of all women, proudly declaring themselves feminists.
“It should be simple. Do you believe that men and women are equal? Do you believe men and women should have the same rights? The same opportunities? Yes? Then you are a feminist.”
— Lorraine Candy, Editor-in-Chief
The Politics
In addition to MP Harriet Harman’s bold act, notable support of our campaign came from politicians Ed Milliband and Nick Clegg. Also notable, was PM David Cameron’s refusal to declare himself a feminist despite our numerous requests— five, to be exact.
The Conversation
Debate waged on both sides, from supporters who believe it is time for more women, to detractors who argue women who work in fashion shouldn’t get a seat at the table. Regardless of how loud the conversation, success is measured in its continuation, ultimately provoking positive change in our society.