Meta
Meta / Saffron Brand Consultants, 2022-2023
Meta
Brand Development for Photography + Film
Creative Direction, Miette L. Johnson. Saffron Brand Consultants: Creative Director, Craig Matchett. Associate Creative Director, Tom Bourke. Client Directors, Emma Daniels, Carolina Lucio. Senior Strategist, Santiago Rodríguez. Meta: Creative Directors, Bryan Harvey, Maria Wan. Art Directors, Tanya Karpitskiy, Ariel Weaver. Senior Producers, Brandon Romer, Chelsea Gold. Design Program Manager, Kenneth Lehmann. Brand Strategist, Lily Estabrook. Frenzy: Photographer, Bob Jeusette. Executive Producer, Camille Richardeau. Production Partners, Frenzy, TwentyfourSeven (24/7)
Supporting Saffron Brand Consultants’ ongoing collaboration with Meta, developing the direction for Photography + Film to compliment and expand the Meta Brand System. Establishing the principles and techniques that enable Meta to convey the wonder of their technologies. An emphasis on colour, dimension, perspective, texture, light and movement are used to create immersive visuals that heighten the senses and go beyond the frame. View The Next Chapter of Social Connection case study for an in-depth look at Saffron Brand Consultants’ work with Meta.
“This work supports the company’s new strategic focus on building the future of social by ‘giving people the power to build community and bring the world closer together.’ ”
— Saffron Brand Consultants
Photography and film are used as tools to convey the emotions that people experience and opportunities they encounter when using Meta technologies. Authentic experiences are demonstrated through immersive and inspiring techniques, used to elevate the sense of being present and in the moment with others.
