Tommy Live
Tommy Hilfiger, 2020-2021
Tommy Live
Social Shopping Program
Project Leads, Baptiste Blanc, Mark de Vries Araujo. Senior Art Director, Miette L. Johnson. Senior Producer, Robbie Wilkinson. Content Editor, Kelseigh Zammit. Creative & Technical Partners, B-Live (global), Bambuser (local).
The Tommy Live program delivers a next-generation social shopping experience. Rapidly developed in 2020— partly in response to the pandemic-driven shift to life online— the shoppable livestreams are rooted in Hilfiger’s innovation-led consumer-centric philosophy. Featuring experts and insiders on both global and local levels, the brand connects with consumers in real time in an authentic, informal way.
“Tommy Hilfiger recently extended its livestream program to Europe and North America following successes in China, where one show reportedly attracted an audience of 14 million and sold 1,300 hoodies in two minutes.”