Pitti Uomo

Tommy Hilfiger, 2017

Pitti Uomo

Hilfiger Edition Presentation Experience

Senior Art Director, Miette L. Johnson. Creative Producer, Clair Rivera. Director, Raf Stahelin. Stylist, Natalie Tauger for Karl Templer. Hair & Make-up Artists, Martin Cullen, Cyndle Komarovski. Casting, Michelle Lee. Models, Joen June, Max Fieschi, Sheani Gist, Sven de Vries, Adonis Bosso. Creative Partner, The Light Surgeons.

Tommy Hilfiger showcased the Men’s Fall 2017 Hilfiger Edition collection during Pitti Immagine Uomo in the heart of Florence. The high impact multimedia setup in the Fortezza Da Basso combines artistic installations with digital displays that celebrate the youthful spirit and modern innovation at the heart of the collections. Guests were also able to explore the designs through unique digital mediums, including the newly developed interactive shop wall.

Three floor-to-ceiling octagonal LED columns are illuminated by an exploded visual experience, with models jumping between pillars. Spliced with with iconic moving images of the New York streetscape, dripping in the brand’s signature red, white and blue, the juxtaposition of futuristic tech in and ancient environment provides just the right amount of tension.

---