Tokyo Icons
Tommy Hilfiger, 2018
Tokyo Icons
Immersive Projection Experience
Senior Art Director, Miette L. Johnson. Creative Producers, Mirja Koch, Cynthia Lim. Director, Raf Stahelin. Editor, Torben Fischer. Hair & Make-up Artists, Jan Fuite, David Koppelaar. Casting, Igor Guinau. Models, Anniek Verfaille, Simon Martyn, Marga Esquivel, Nandy Nicodeme, Simon Bornhall. Event Creative, De-Yan. Creative Partners, Made For Digital, Starr Media.
Presenting the Fall 2018 collections at the outdoors pool deck of the Tokyo Prince Hotel, we continued to disrupt the traditional runway rules. An 18-meter high water projection showcased the collections against a backdrop of the Tokyo skyline, and a unique digital installation featured portraits captured by renowned fashion photographer Leslie Kee during a live, on-site shoot. Attended by 400 guests, including press, VIPs, industry influencers and Japanese consumers, this innovative format provided an inspiring platform to further generate heat around the global launch of the seasonal collections. The brand partnered with Japanese social messaging giant LINE to stream the TOKYO ICONS projection via a dedicated account to an audience of nearly 1 million.
“The atmosphere in Tokyo, for Tommy Hilfiger’s Tokyo Icons show… was electric.”
— Velvet Magazine
