Tommy Sport

Tommy Hilfiger, 2019

Tommy Sport

Label & Collection Launch

Senior Art Director, Miette L. Johnson. Art Directors, Sarah Coburn, Silvia Bella, Claudia Dader, Ruby Thompson. Creative Producers, Mirja Koch, Oliver Morgan, Claire Ford. Photographer, Meinke Klein. Director, Harry Reavly. Stylist, Jos van Heel. Hair & Make-up Artists, Eva Copper, Irena Ruben. Casting, Igor Guinau. Models, Roos Abels, Aiden Curtiss, Marga Esquivel, Rafael Miller, Masao Parris. Creative Partner, PlusOne.

The global launch of Tommy Sport, a new apparel line that fuses Tommy Hilfiger’s ‘classic, American, cool’ DNA with best-in-class athletic designs. From the brand archives, to the track, to the city, the collection features true sports functions and aesthetics grounded in the rich heritage. The new Tommy Sport logo is inspired by the iconic flag, and the design language celebrates the brand’s DNA with a bold primary color palette, made modern through sharp photography and graphic animations.

“Tommy Hilfiger’s New Tommy Sport Line Is Here And It’s Everything.”

— Style Democracy

To activate the Tommy Sport launch on a local level, we partnered with cult fitness clubs including People’s Place Gym (NL), Barry’s Bootcamp (UAE), Lastochka Festival (RU) and Digme (UK), transforming them into branded spaces through our bold design language.

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