Tommy Jeans 90’s Re-Edition

Tommy Hilfiger, 2016

tommy jeans 90’s re-edition

Capsule Collection Launch & Retail Activation

Creative Director, Jristan Limsico. Senior Art Director, Miette L. Johnson. Art Director, Rosie Ashley-Lahiff. Designer, Sarah Brueckner. Creative Producer, Igor Guinau. Photographer, Bryant Eslava. Stylist, Matthew Edelstein. Hair & Make-up Artists, Claudio Belizario, Yumi Mori. Models, Hailey Bieber, Lucky Blue Smith.

Tommy Jeans, a denim capsule collection from Tommy Hilfiger, celebrates the brands most iconic styles from the nineties, revived as modern updated for a new generation of fans. The iconic flag logo featured throughout the unisex collection, which included logo t-shirts, sweatshirts, and an oversized denim jacket, along with swimwear, jeans and dungarees with quintessentially ‘90s Tommy Hilfiger straps. Supported by a global campaign featuring models Lucky Blue Smith and Hailey Bieber, together the duo fuse the collection’s retro look with a modern millennial edge.

Bringing the collection and campaign to life in the retail environment, we focused on industrial, unfinished materials and lo-fi fabrication, with the brand’s signature retro emblems emblazoned in high-visability areas.

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