Tommy Hilfiger, 2018

TOMMY ICONS

Capsule Collection Launch

Senior Art Director, Miette L. Johnson. Art Directors, Sarah Coburn, Silvia Bella, Magdalena Piehl. Designer, Claudia Dader. Creative Producers, Igor Guinau, Amanda Young. Photographer, Stas Komarovski. Director, Giles Lovell-Wilson. Stylist, Natalie Tauger for Karl Templer. Hair & Make-up Artists, Eugene Souleiman, Martin Cullen, Ariel Yeh. Models, Hailey Bieber, Winnie Harlow.

As part of the brand’s global campaign celebrating leaders in the worlds of fashion, art, music and entertainment, models Winnie Harlow & Hailey Bieber were tapped as the faces of the Fall 2018 TOMMY ICONS capsule for women. The collection celebrates Tommy Hilfiger’s most iconic styles, putting an elevated twist on timeless classics. The collection revisits the brand’s rich archive, featuring the emblematic flag updated as a minimalist design.

 

To support sell-in and PR efforts, we created editorial photography, video content, digital presskit designs and gift packaging, characterized by a sophisticated, minimalist mood.


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Fall 2017 Footwear & Accessories Campaign