Fall 2017 Footwear & Accessories Campaign

Tommy Hilfiger, 2017

f.a.m.e.

Fall 2017 Footwear & Accessories Campaign

Senior Art Director, Miette L. Johnson. Art Director, Basile Theet. Creative Producer, Igor Guinau. Photographer, Grant Cornett. Stylist, Janine Iversen.

With a longstanding affinity for music, Tommy Hilfiger returned to its roots for the Fall 2017 campaign, drawing inspiration from the brand’s strong heritage of combining fashion and music, bringing pop culture to life. Later in the season, the collection takes a preppy, varsity turn, heroing our red, white and blue DNA. Both drops formed part of a strategy to modernize brand perception through the reshaping of its visual language, characterized by assertive photography and graphic use of colour. The footwear and accessories campaign formed part of an integrated global program, featuring in print, online and OOH media.

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